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Location, Location, Location! How To Be Found On Local Web Searches

How To Be Found On Local Web Searches & Drive Local Customers to Your Website

Have you ever searched for a local business or shop online? You are not alone, there are plenty of others out there looking closer to home for what they want. Getting in the search results requires local search, and it’s vitally important to the success of your business.

Location, Location, Location

It doesn’t matter where you’re based, you need to be found in the search engines if people are searching for products and services in your area. Even though the global village is getting bigger, people still want to source their goods and services locally.
Local businesses live on local custom.

Being Found by on Local Google Searches

For most local searches, Google now shows map listings with (usually) seven businesses listed. Obviously, placement in this list is highly coveted and the strategies that we use to rank businesses well in local results are the subject of this article.

local-search-marketingTake Ownership of Your Google+ Local Page

Many local businesses already have a Google+ Local (what used to be called Google Places) page, but often these have been automatically generated by Google and are not managed by the business itself.

There are a number of advantages to claiming your Google+ Local listing, including being able to link it to your website, add pictures and videos, update contact information and write a nice detailed description mentioning the products and services you offer.

If your unclaimed listing is already showing up in Google search results, click on the listing and you will notice a “Manage this page’ button towards the bottom. This will take you through the verification process, which usually involves requesting a postcard with PIN number or an automated phone call to your business phone line to make sure that you are the authorised business owner.

If your listing isn’t showing up, or you’re not sure if Google has an automatically-generated listing for your business, you can try creating a new listing. If Google finds duplicate details in their system, they’ll ask if you’d like to manage the existing page rather than creating a new page.

When you’re managing your Google+ Local page it’s best to include as much information as possible because Google tends to favour fully completed listings. So be sure to add pictures, videos, opening times, contact information and anything else you can possibly cram into that page to give Google exactly what it wants.

dominate-your-local-areaEstablish a Process for Obtaining Reviews from Customers

It should be the goal of every local business to try and get as many reviews from their customers as possible. Getting your customers to leave reviews on your Google+ page is a great way to boost your local visibility and attract more clicks to your site.
The main obstacle for most local businesses is actually creating a system for collecting the reviews. Early on they might ask a select few customers for a review on their page, then every so often they’ll do another spurt of requests, but in most cases they don’t have a fixed repeatable system in place, seriously limiting the number of reviews that they collect.

Creating a system doesn’t have to be hard work to either build or implement. In fact, with a little creativity, it can even run automatically. For example, if you have followed our advice you will already be collecting customer information for your database, so as part of your email marketing sequence of your early automated emails can be a simple request to leave a review along with a link to your Google+ page, Tripadvisor page, Trustpilot or any other review site that you are targeting.

If you’ve dealt with a customer who is particularly happy with your service, or you have gone out of your way to help a customer and want to make the most of the goodwill that you have generated, why not ask, “If you think we have done a good job for you, would you be willing to leave a short review on our Google+ page (include your link). It really helps us to grow our business and show potential customers what sort of service we offer.”

If you or your team follows up with customers or clients after the sale is made, ask for a review. If you sell or deliver a physical product, drop a “Will you review us?” postcard in with each purchase.

However you decide to ask for your reviews, focus on making it as easy as possible for your customers to leave them. Google+ page URL’s are long and difficult to type correctly, so you might want to consider making a reviews page on your website which has links to the different review sites you want to direct your customers to.

Create Pages on Your Website to Target Each Location

One of the main challenges for local businesses that target a number of different local areas is including enough quality and relevant content to their websites to target each individual area.

For example, you might offer a wedding planning service to a number of different counties around your local town or city. Your challenge is rank the business in an area outside of where your business is located.

However, because you would be competing against actual local competitors situated in the towns and cities you are targeting, there are some things that you should never do. One of these things is a Google+ Local ranking. Unless a local business has an office (or virtual office) in each town, it is extremely unlikely that the Google+ page will show up on maps far outside it’s area. In this case, organic SEO and Pay Per Click advertising is useful.

To combat this and target organic SEO in this instance, you could set up pages on your website targeted at each local area. These pages will be optimised for the area and include plenty of locally relevant content.

So, for the wedding planning business for example, you could set up a page for each of your different target areas and write a guide to getting married in that particular area. You can use links to different local wedding venues and suppliers and write about the different styles of weddings popular in each area. The result would be a set of highly optimised pages targeting a very wide area, but with focussed locally relevant content.

So if you need to target lots of local areas for your business, work out which sort of targeted content you can create which will be genuinely useful to each of the local audiences.

Putting this content on distinct pages will give them more chance of ranking well in each area, and also builds more affinity with your audience.

We’ll Drive Local Customers To Your Site

We understand how important this is for your customers to find your online and we can direct local customers to your website.

How Local SEO Will Help Your Business

• Get found by local customers online
• Gain more traffic from customers searching for your location
• Increase your conversions
• Raise your local profile
• Enhance your branding
• Get more people contacting you in person (phone/in store)

Optimising your site so you’re found locally will help boost traffic and conversions hugely. It will also increase your footfall and encourage more people to get in touch personally. Get ready to say “hello” to your neighbours.

Local Search Results on Mobiles

Think about the number of people searching on the move. Mobile technology and mobile Internet have been a game changer. More people are searching when they’re out and about, providing you with a great opportunity to attract new custom on the move. It’s true and we can help them to find your business.

By choosing to use our services you’ll get more from your local search campaigns. Not only are we dedicated, highly experienced and knowledgeable, but we take a personal interest in seeing your campaign succeed.

If you succeed, we succeed; and that’s the way we like it.

Whether you have existing SEO campaigns or are looking for an agency to help with a new strategy, we can help. We develop local campaigns that will complement, not replace your existing SEO work.

So, if you’re fed up with not getting found by your local customers in the search engines contact us today. We look forward to hearing from you. Contact us today for a no-obligation consultation.  Schedule 15 minute  phone call.

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Marketing Technology: Solving Problems, Or Creating Them?

Marketing technology has never been more sophisticated. Today’s marketers have a wealth of tools to choose from, and mountains of data at their fingertips. If you read enough promotional materials, you might actually believe that marketing is now as easy as pushing a button. But each new tool and technology—despite claims of making the marketer’s job easier—also creates its own challenges.

 

In a world where there’s a tool to solve every conceivable marketing problem, what are the real barriers to marketing success? A recent report by Return Path in partnership with Ascend2 explored this issue, and that found that the complexity of modern marketing is causing headaches for marketers everywhere.
return-path-goals

Integration: The Square Peg in the Round Hole

The reality is that not every piece of marketing technology is designed to work seamlessly with every other tool. Most solutions are built to do one thing (or a few things) very well, but ensuring that data is shared effectively between all of your marketing tools is no small task. It can be done—and marketing technology vendors are making great progress toward simplifying integrations—but smaller marketing teams often lack the resources to connect those dots..

Budget: The Never Ending Battle

Has any marketer in all of history felt that their budget was perfectly adequate—or even generous? Probably not. Limited budget is a constant, and it’s not likely to change any time soon. So it’s critical for marketers to make smart decisions with the budget they have, and utilize data to demonstrate results when it comes time to make the case for more budget.

Strategy: The Chicken and the Egg

It goes without saying that strategy should drive your choice of marketing tools—and not the other way around. But in the context of limited budget and constant pressure to increase ROI, many marketers find themselves trying to incorporate existing tools into their strategy decisions, rather than building a strategy that makes sense for their business and then finding the tools to support it.

Utilization: The Abandonment Issue

There are many reasons a particular piece of technology might not be fully utilized. The tools may be unexpectedly difficult to use, or may not deliver the expected results. The marketing team might simply not have time to learn a new tool. The solution may become irrelevant or redundant over time. Whatever the cause, under-utilized technology creates an unnecessary drain on an already limited marketing budget.

Unfortunately there is no simple solution to these complex obstacles. But there are some critical, strategic steps that marketers can take to address them.

Recommendation: Build Your Strategy with the End in Mind

Rather than looking at the tools you have at your disposal, start by determining what you want to accomplish. What business problems are you trying to solve? What expectations are being handed down from the C-suite? What are the mission-critical tactics you’ll need to execute in order to meet your marketing objectives? What kind of reporting will you need to demonstrate your results? Stepping back and thinking holistically about your marketing strategy will provide a clearer idea of what tools are required to get there.

Recommendation: Conduct a Thorough Technology Audit

Ideally, you would start with a clean slate and build your technology arsenal from the ground up. However, existing integrations and contractual obligations typically make this impossible. Instead, take the time to conduct a complete audit of your technology solutions, in light of the strategy decisions you’ve made. Consider what’s working well, what gaps exist, and where there might be overlap. Look at inefficiencies like single-use tools that could be replaced by a more comprehensive solution. Don’t forget to account for your team’s expertise and capacity for learning new technologies.

Recommendation: Choose Your Foundation Wisely

In most cases, your email service provider and/or marketing automation platform form the foundation of your entire marketing program. To function effectively,  every other piece of marketing technology needs to integrate with these fundamental solutions. Fortunately, most major “marketing cloud” vendors offer extensive integration capabilities—just make sure you’re looking at the bigger picture when evaluating these critical components.

Recommendation: Don’t Go It Alone

Marketing is no longer a siloed function, and marketers can’t afford to make sweeping technology decisions without consulting their peers in other departments. For example, bringing your IT department into early conversations can help to avoid difficulties with data security and systems integration. Sales, service, and marketing must also remain closely aligned on any decisions that could impact data flow into and out of the CRM.


 

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https://www.websitemagazine.com/blog/marketing-technology-solving-problems-or-creating-them

On – 01 Mar, 2017 By Jennifer Ribble

Book an appt with me now to  discuss your problems and let us help you to find the best solution for that problem.  Or call me directly by hitting the telephone icon floating on the page. (local call for you wherever you are in the world)  Schedule a call here:   Add me on skype or request information via email:

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Local SEO Keyword Research | Marketing & Ad Agency in Birmingham

Local SEO Keyword Research & Analysis

 

There is more to keyword research than just picking keywords with the highest volume and CPC. In this guide, I will go through how to rank the keywords in Google Maps, organic, and Craigslist that will get you results.

The Advantages To Ranking Locally VS Nationally

local-seoThe advantage of local search ranking is that you are mainly only competing with other people targeting the same geolocation. That means that right off the bat your money keywords and secondary keywords are easier to rank. The simplicity of ranking that term will generally have to do with the highest keyword search volume and CPC in that particular geolocation. For example “carpet cleaning London” is a lot harder to rank than “carpet cleaning San Bruno”. There are several reasons for this. One is that there is more money to be made by ranking the London term, so there are probably a good amount of affiliate SEOs trying to rank for it. Secondly, there are more businesses competing for the top spot and the marketing budgets for those businesses are forced to be a little higher.

Local Businesses

Keyword research and content creation are the two most important factors for SEO success, so how do you do keyword analysis link a local SEO expert? You can start by using our local keyword tool found at this link to find the best geo-modifiers to rank your niche in, and test them out on various online channels using the methods explained below.

Local SEO Keyword Research for Google Maps / Google My Business

local-businessesBegin your local SEO keyword research by typing into Keywords Heaven the most profitable search term in your niche. It will then suggest to you some good geo-modifiers to use. Once you have the list of cities, plug them into Google Search and look at the map pack in each city. I like to have the Keywords Everywhere plugin installed to give me keyword insights inline in my search.

You want to look for a result that has a high volume, a decent CPC, a relatively low keyword difficulty score in a tool like ahrefs (0–3), as well as a low keyword competition map pack, like this one:

Map Pack Keyword Competition Factors

  1. What do the reviews look like? Reviews are a ranking factor for the map pack, and you should also think of them as click-through rate competition when analyzing the difficulty of getting calls from a particular keyword. In this case, there is no company with too many reviews and none with 5-star reviews.
  2. Are there any exact or phrase match keywords in the business names? If not, this is a good opportunity to take advantage of that. Keywords in the business name are a pretty large ranking factor for Google Maps, probably because Google wants people to find a business that they are searching for directly. In this case, we can see that none of these businesses has the search term “asbestos removal” or the city name in their business name.
  3. How far are the businesses from the city centre? You can’t always control how close your Google Maps address is to the city centre, but this is also a ranking factor to keep in mind. Looking at the photo below, we can see that Allstate Environmental LLC is 4.4 miles away from the city centre, which should be easy to outdo.
  4. Do all of the listings in the first 4 or 5 Google Maps results have websites attached? In this case, we can clearly see that the third listing does not have a website and is ranking. If you create a listing with a strong expired domain, you should be able to overtake this ranking.
  5. What are the categories of the local businesses that are currently ranking? Are they relevant to the search term we put in? In this case, only one of the business has the category “Asbestos Testing Service” and that’s probably the main reason that that listing is ranking. In fact, the top ranking listing has a category that appears to be incorrect. They most likely meant to put “Environmental Consultant”. When optimizing your GMB listing, make sure to max out your categories with as many of them as possible that accurately describe your business.
  6. What are the average metrics for the websites attached? In this case, the top 2 have about a 20+ DA and PA, which is decent, but by optimizing everything else we should be able to rank.
  7. What is the on-page like for the websites that are ranking? The only website with a decent and relevant on-page to the search term is Titan Environmental Services. The middle one is irrelevant to the search term, and the third one doesn’t even have a website.
  8. What is the citation volume and NAP consistency for the listings? Do a quick citation audit by putting your competitors into a tool like Moz Local.

After this analysis, rinse and repeat to find more terms from the related searches list at the bottom of the search results. Although at first glance this may look like a somewhat competitive 3-pack, take a look at the city in the third listing. It is not in Kansas City, and the search term has “Kansas City” in it. Therefore, Google would probably really like to show a business in Kansas City if they had a viable option. Additionally, the domain authority for that third website is currently only 9 and the on-page is lacking quality content. This, in my opinion, can easily be outranked.

Keyword Analysis for Google Organic Search

We go over this in more detail in our rank and rent and local seo lead gen article, but here is a brief explanation. When doing keyword research and analysis for ranking in organic search results, you should look for high ticket search terms that do not bring up the map pack, and/or those with a KD score of 0–1 in ahrefs. For example, a good one in the water damage restoration niche is “water extraction + city”. Even though keyword search volume tools may tell you that these search terms have 0 search volume, you can still get traffic off of them, especially if you are ranking at the top for many different geo modifiers.

Google is currently not filtering duplicate content when used in a local SEO context, so take advantage of this by using mass page generators! Here is a good example:

You can see that two out of the top three results are likely mass page generated websites. These are websites that are created using software generate pages and target multiple cities by only changing the geo modifiers. To do this you can use the WordPress plugin Page Generator or something similar. You can also use YouTube videos to rank the same search terms, as shown in this video:>

In Conclusion

Using these local SEO keyword research strategies in your local SEO campaigns,  you should be able to rank in all of these local mediums. Enjoy!

If your website is not getting the results you want let’s make 2018 the year to turn that around.  We build our reputation by being results driven.  Contact us via the form below, or use the Skype Button to chat with me, or Book a call with me. Or if you are in hurry hit the telephone icon that pops up or is floating and talk to me right now.  Wherever you are in the world it is a local call for you.

Pimp Up Your Web was nominated by CNN as top performing digital marketing company for turning around underperforming business for our work with overseas clients. Let us help your business get the attention it deserves. If you enjoyed this post please leave a comment.

Of course, one way to give your website an SEO boost is to use Online Directories.  << link

Download my free guide about the power of using online directories by clicking the link.

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what-every-local-business-owner-should-know-about-online-marketing Pt 2

Social Media and Online Marketing

Social media is a very important part of marketing on the web. In fact, it’s all but expected that your business be on social media these days. That’s a big part of what this is all about—being where your customers are.

You should create a Facebook page and/or a Facebook group. Take a look at how other successful people in your niche are handling social media and consider emulating and brainstorming strategies based on what they’re doing successfully.

You can use social media for so many things. It’s a great way to drive traffic to your list and web properties, it’s an awesome way to build relationships, and it’s ideal for showcasing that you’re an authority in your niche—someone to watch and follow.

Sales Copy and the Power of Persuasion

Part of marketing on the web is understanding how to write web copy and the power of persuasion. The web runs on content. Since you’re in business and you’re marketing yourself online, it’s important to understand the language of marketing.

Study copywriting and persuasion. It can be as simple as grabbing a few books on Amazon, reading some of my content on how to write copy, studying and emulating (not copying) copywriters and marketers you admire. And, most importantly of all, by practicing.

Your power to write effective copy will shine through in everything you do online. Grab hold of that power to market on the web. Understand your audience and write directly to the needs, passions, and desires of your audience and you’ll do well.

There will be plenty of episodes inside this site about copywriting, so be sure to take advantage of them.

Paid Ads and Online Marketing

We’ve mentioned free ways of marketing online at this point. What about running paid ads? They can be extremely effective. You can use paid ads to see how effective a squeeze page or sales page is, for example. It’s quick and easy data you can gather in hours instead of weeks or months like you’d have to wait with many free methods.

Facebook ads are particularly effective because they allow you to target your audience very narrowly. Part of this is knowing exactly who your audience is. You set your budget, figure out a way to get those who click your ad to stick around, and then have a plan about what to do with that traffic.

That’s not the only option, of course. Google Adwords ads can also be very effective. There are certainly other players in town.
Running paid ads can pay off many times over. Many web business owners shy away from paying for ads because there are so many ways to market that are easy and free.

At the same, time, there are drawbacks to those methods. Paid ads can help you save time and help you earn more money with less effort. If nothing else, paid ads are perfect to use alongside free methods like social media.

Bringing It All Together To Successfully Market Your Business

We could go on and on about marketing your business on the web. This article was designed to give you a solid overview so you can move forward to effectively market your business on the web.

It is our job to keep you informed and to be prepared. If you are starting to take your business online, keep in mind that your marketing message is important. You need to be branding yourself from the very beginning, with consistency.

We live in exciting times. It doesn’t matter whether you’re new or experienced, it doesn’t matter how much time you have or how much money you have… you can market your business on the web. The playing field is as even as it ever has been—seize this opportunity to market online and achieve your goals.

We can help your business to become an online success. Contact us via the form below, or use the Skype Button to chat with me, or Book a  call with me

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What Every Local Business owner Should Know About Online Marketing Pt 1

[schema type=”organization” orgtype=”LocalBusiness” url=”https://pimpupyourweb.com” name=”Pimp Up Your Web” description=”Getting local business more leads and more clients” street=”apt 9, 97 Rickman Drive” city=”Birmingham” state=”West Midlands” postalcode=”B15-2AL” country=”GB” email=”websitesolutions@pimpupyourweb.com” phone=”01214050698″ ]Marketing Your Local Business Online.

This may appear a little overwhelming if you are new to using todays technology to market your business.  The truth is in todays world you cannot afford not to.  Don’t be overwhelmed we are here to help not to confuse! If you are not yet really using online marketing to promote your brand then just take one of these things that you have not yet taken hold of and run with just that one thing. Every dime you spend from getting your website designed or redesigned should give you an ROI.  It should not be an expense but an investment that will get you a return.  So just take one thing and run with that, see how you can get a return on your initital investment, gain some confidence and then move on to  branching out with some of the other methods you are not yet using.

Marketing has always been an exciting part of being in business. There’s something thrilling about getting the word out about your business, product, or service. There’s no business out there quite like yours. No one else offers exactly what you offer. That means something to you and to your customers.

However, for many businesses, there is something about online marketing that’s extremely intimidating. How in the world do you fully capture exactly what your business or product is and does? How, exactly should you market your business in a way that will really resonate with your audience and show just how different your business is from everything else out there?

These days, so much of marketing is done on the web. That’s exciting news for you as a small business if you are using the Internet to promote your business. It means that marketing is finally and fully in your hands. It levels the playing field against the big guys and your competitors.

Using the web, you can successfully market your business so that potential customers from all round the world can discover your business, even if you are have small budget. In fact there are many great, free ways to market online.

There are also many incredible paid advertising opportunities that allow you to target your exact audience like never before. There’s a lot of bang for your buck when it comes to marketing your business on the web.

It Starts With Your Website

It might seem obvious, but it’s shocking how many business owners want to successfully market their business on the web but they don’t even have a website (or don’t have a well optimized or mobile friendly website). That’s a big mistake and they will be left behind if they don’t act soon.

There are tons of different ways to market your business online, but you need a central hub where your customers can find you and learn more about you and what you have to offer. That hub will be your blog or website, and from the beginning it should be branding who you are and what you stand for.

Your website is where you’ll write about your company and products. You’ll post helpful articles, videos, and/or audio.
You’ll interact with your customers and readers via a blog. They’ll get excited about your projects and get to know you on a more personal level.

You’ll have opt-in forms on your website so people can join your list. This is the heart of online marketing—owning a list you can write to, promote to, and build relationships through. We’ll talk more about that soon. For now, know that it’s important for your business.

Building Relationships as Part of Marketing

It might not seem like it on the surface, but building relationships is a very important part of marketing. Why? Because the relationships you have among your target audience and other heavy hitters in your niche partially determines how successful your marketing is.

Those who have solid relationships and good reputations have an easier time making sales, gaining joint venture partners and affiliates, and so on.

How do you build relationships?

A big part of your marketing and relationship building will come from your activities and presence online. That means forum marketing, interacting on social sites, commenting on your blog and blogs of others, and so much more. Be present and helpful online. Get to know people.

People buy from, and pay attention to the marketing of, people they know, like, and trust. If you want your marketing to be much more effective, it just makes sense to make relationship building a big part of your marketing strategy.

Getting the Word Out About Your Brand as Part of Marketing

• What is your company and what does it stand for?
• How is your business different from similar businesses?
• When you want people to think of your brand, what do you want them to think of?

These are all important questions to ask yourself. You should have a solid idea of what your brand is and how you’re going to present yourself to others. You’ll spread word of your brand all over the web as part of your marketing.

Come up with a tagline for your business, if you don’t have one already. Come up with a consistent graphic and logo and/or color scheme that you use on your products and web properties. People should easily be able to identify you and your brand as part of your marketing efforts.

What’s your purpose? How do you want to be remembered and thought about?

List Building and Online Marketing

We’ve mentioned already that list building is one of the most important things you can do for your business. It’s one thing to have a presence on social media or something like that. That’s all very well… but you need to build a list.

A list is something you have control and ownership over. It’s where you can really get to know your customers and they can get to know you.

When you have a list, you can email your promotions and offers and free information of value and recommendations, whether there’s any financial gain in it for you or not. You can get people excited about the new things you’re working on.

Everything you do in your marketing—from paid ads, to social media, to SEO efforts, should all lead to building your list and improving your relationship with the people on your list. It’s the most important part of online business success and it always will be.

Check back on Thursday for  the final part of this post. However if you are in a hurry to get started,   BOOK A CALL with me and I’ll be glad to give you a no obligation strategy session.  Tell you the possibilities and what you can expect if you choose to  use one of these methods.  If you are outside of the UK  chat with me on Skype by clicking the button below or request more information by email.

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Turn Your Website Into a 24 Hour Sales Marketing Machine

The Internet has had a profound effect on the way that people communicate and interact with each other. The changes have also had a dramatic influence on the business world by altering the way that consumers shop for products.

Until about ten years ago, companies reached out to consumers through trade shows, print advertising and other traditional marketing methods.

Times have changed. Today, people start their shopping experience by looking on the Internet. In most cases they will visit a search engine, most likely Google, and begin to do their product research from there.

Your customers are no different. If they want a product or service that you provide they will expect to find you in the search engines and on the Internet.

This is very exciting and creates the opportunity for your company to use the Internet to your advantage and reach out to a wide range of customers all around the world as well as clients in your local area.

In order to have the competitive edge and to ensure that other businesses don’t steal all of your potential customers search engine optimization (SEO) is more important than ever. It is not an exaggeration to say that businesses who don’t practice SEO are in a dangerous situation compared to other local businesses who are investing in search engine marketing.

What is SEO?

This is the bit when we talk to small business owners that we see their eyes glaze over and they try to stifle a yawn. But bear with us as Search engine optimization (SEO) is very important and could literally save and transform your business.

Simply put…..

SEO is helping the search engine find you
SEO is making your site more visible and transparent to the search engines. The most important goal of SEO should be connecting your site to the search engine.

SEO is helping people find you in the search engine
Social media has made everything on the Internet more personal. People don’t want to look hard for your site. People don’t want to do hours and hours of research in order to find information. They want it quick, 1-2-3 boom! SEO makes it possible by making your site more direct and focused on certain keywords that people would most probably go looking for when they want information provided by your site.

That is the point of SEO and that is why your business needs it.

The benefits of SEO for YOUR business

The Internet has provided a level playing field for businesses no matter what the size. Small companies can have a viable online presence just as much as the large corporates but just like in the offline world, the competition is huge and you need to have the competitive edge in order to get a good share of the market.

Search engines are there to help you. They serve millions of users every day looking for answers and solutions to their problems. If you have a website or online store, SEO will help your business grow.

Search engine optimization is essential because:

• The majority of search engine users are much more likely to choose one of the top 5 suggestion at the top of the results page. They are unlikely to go continue past page 1 or trawl their way through hundreds of search results. This means that if you want potential customers to find you, click on the link and visit your site you need to rank as high up the search engine page as possible.

• SEO is not just about being ranked in the search engines. It also improves the user experience and usability of your site making the purchasing experience much more enjoyable for them so that will want to come back and buy from you again.

• Users place a great deal of trust in the search engines and it gives them confidence and helps build up trust in your product or service is they see your company occupying the top results.

• SEO is perfect for the social promotion of your website. People who find your site by searching in the search engines are much more likely to promote it on Facebook, Twitter, Google+ and other social media channels.

• SEO puts you way ahead of your competition. If two websites are selling the exact same product, the search engine optimized site is more likely to have many more customers and make more sales.

As you can see, small businesses have a lot to benefit from SEO. It can literally transform your site into a sales marketing machine. Let’s explore the benefits in a bit more detail.

SEO forces you to create a better and more user friendly website (more sales for you)
Implementing SEO strategies will help you to create a better, faster and much more user-friendly site for your customers.

How?

Well, despite the name, search engine optimization is not just about search engines but it also focuses on the user. If your users have a good buying experience on your site then the search engines will be happy too. Everybody wins.

The customer will come back to visit your site more often as well as telling their friends about how good your site was.

The search engines will recognize that people like your site so will want to refer other users to it when they use the relevant search phrases to find your business.

You win because you have lots more traffic, bigger profits and happy, loyal customers.

Find new customers and watch your business grow
If you have invested in a website it is because you want to increase your customer base and get more sales. It is a fact that businesses that have a website grow twice as fast as businesses that don’t have a website.

SEO will help you to rank higher in the search engines, which will in turn give you more targeted visits and more customers.

Reach a whole new market

As we mentioned earlier, having a website makes excellent business sense because the Internet is growing so quickly. However, SEO will help you to find brand new customers that would normally have never known about you by substantially increasing your traffic levels within social media platforms and mobile marketplaces. There is a revolution going on and you can be part of it.

Increase your visitor to customer conversions

A Search engine optimized website means that your site is fast, easy to use and is compatible on mobile and tablet devices. Visitors coming to your website are much more likely to become customers, subscribers or loyal visitors. All of this translates into better conversions for you – more sales.

Build Brand Awareness

If you have top rankings in the search engines this is going to help build better brand awareness for you and your company. Users are more likely to trust brands that are near the top of the search engines than those who don’t have a prominent web presence.

If you are a small business that needs to build brand awareness because for example, you want to target local or national markets then you need to invest in SEO in order to gain the top rankings to enable you to reach your target audience relating to your business.

The search engines play a very important role in building or destroying a brand.

Beat Your Competition

Imagine you have two businesses both in the same niche. They sell similar products and charge similar prices. They are both almost identical in every way. Now lets imagine that one of them has a search engine optimized website but the other decides not to invest in an optimized site. Which one do you think will be more successful? Which company will gain more customers from local SEO and which one will grow faster?

It’s obvious. In this day and age you can’t afford to underestimate the power of the search engines. Your business needs them.

If your competition is on the Internet and they are investing in SEO and social media marketing, you have to as well. If you don’t, your business is going to be left behind and they will take all of the customers that should have gone to you.

If on the other hand they are not doing any SEO and they are slipping down the search results page then now is the ideal opportunity to differentiate your business and grab the top rankings.

Your business will be a 24/7 sales generating machine
A business that gets sent lots of traffic by the search engines is like a store that is open 24 hours per day, 7 days a week. That is the power of the Internet and SEO.

If you invest time and money to get your website on top of the search engines you will gain new customers even when your bricks and mortar business is closed and you are fast asleep in bed.

How Can Your Take Advantage Of All of these Benefits?

1. The first thing you need is a website. This may sound obvious but there is still a high percentage of businesses who don’t have a website (we are shocked too).

If you are one of those companies who doesn’t have a website or you have a website that is tired and dated then you can contact us free of charge and we can give you expert advice on how to take your business online and reaching a wider audience.

2. You need somebody with SEO experience and expertise to plan your marketing campaign. Remember, money spent on SEO is an investment and not a cost. A good online marketing campaign will always bring in more profits than what you spend.

SEO is a must for every website

In summary, SEO is a way to optimize your web site so that search engines will understand it better and give you higher rankings. It is important because a good SEO approach can drive more traffic to your website or online store and make many more sales.

Let us help you to build your brand and turn your website into a 24 hours sales generating machine. Contact us today for free, professional advice.

Enter your details below or connect with me directly on Skype using the button below, or  arrange to get on the phone with me just visit this link and schedule a time that suits you best. BOOK NOW

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Mailing Lists for Small Business

Have you ever visited a web page and given your email and name in exchange for a special offer, newsletter, or some form of information? Chances are that you have.
Mailing Lists are used by most successful online local business owners as they allow them to build long term relationships…and long term income from their websites!

By having peoples contact information, you have the ability to connect with them at any time in the future, notifying them of special offers, bonuses, industry news, or company info.

Building relevant mailing lists is a very powerful component of any Internet business, as it will allow you to send out notices, service announcements, tips, techniques, promotions, or anything related to your product. This will equate to long term income and will allow you to make money from offers without incurring any money on advertising. Mailing lists allow you to have continued contact with your potential buyers, which is a very powerful position to be in.

The word “opt-in” means that all of the emails that you collect have been voluntarily offered. This differs from SPAM email because the owners of the email addresses are giving you consent to send them information on your product. SPAM email marketing doesn’t work and is illegal while “opt-in: email marketing is 100% legal and ethical.

The questions that many people have about opt-in email lists are very similar:

• How do you effectively obtain leads?
• Which company should you use to handle your data?
• How do you create a webpage that will entice your visitors to join your mailing list?
• How to get traffic to your website that includes the sign up form?

All of these topics will be discussed in this article.

Benefits of Building an Opt-in Mailing List

Online Marketing can generate a lot of money for your business, and successful marketers know that not all customers that you bring to your website are ready to buy right away. Some are just browsing for information, while others need a small push to make a purchase.

Either way, unless all of your paid traffic converts into sales, you are wasting some money on the clicks that don’t convert. One great way to offset this cost is to provide a mailing list sign-up form on your web page. If your visitors don’t purchase the product, they may be interested in signing up to your mailing list (if your offer is appealing). This will allow you to contact them in the future to sell them on the products that you are promoting and provide them with valuable information.

Generally it is a good idea to provide your mailing list members with some kind of follow-up email that further sells your product on the page. The key, however, is that once you have a member on your list, you can send them whatever email that you want.

It is also a very smart idea to cross-promote products that are similar in nature. For instance, if you are promoting cameras on your website, you could promote camera accessories, photography courses, online picture storage services, etc. This way you can create repeat customers and fulfil all their purchasing needs within a particular industry. A single person on your list could easily amount to $100’s in commissions!

With that being said, you cannot simply provide sales letter after sales letter to people on your list. You need to provide some kind of quality content. Perhaps you can send an article that you’ve written or a tip. The key is to teach your list and educate them about industry news and information. I’m sure you hate getting spam, and perhaps you despise getting endless sales pitches about products and services. Your subscribers won’t like this either, so don’t just send them promotions. Try to splice some of your promotional material with some information and value.

The idea of a mailing list is that you will have personal contact with your subscribers far past the time they visited your web page. You will be provided with more than one chance to make a sale and the opportunity to create a long term business relationship with this person.

There are people out there that have mailing lists in the 100,000’s of people.
Can you imagine if 0.5% of those people make a purchase once you send out an email promoting a product? Online business owners with large lists have spent time, energy and money building their lists, but if you can make 1500 sales by sending out a single email to 300,000 people you could make upwards of $70,000 by selling a $45 product. To make a very comfortable living you would only have to send out ONE OR TWO full promo emails per year!

There are few people with this many people on their list, as lists of 10,000 are much more common and definitely much more achievable. Even at 10,000 you could still make $3500 by simply sending out an email. Why not start generating your list now? It is the single most cost-effective way to build a long term business online!

Building a List

To effectively build a mailing list, you will need to understand how to add a form to your page…and more importantly, how to make this form appealing to your visitors. There are two methods that you can use to get visitors to sign up to your mailing list. You can add a pop-up or form to your existing web page, or you can create a web page that has been specifically put together to build a mailing list, also known as a squeeze page.

Adding a Form to Your Existing Page

You are going to need some basic website knowledge if you are going to add a
form to your web page within your autoresponder you will be provided with HTML OR JavaScript code that you will need to add to your web page (you have the option
to use one or the other). The code that you are provided with will be generated automatically by your autoresponder, so the only thing that you will need to do is copy and paste it to your pages source code. Upon adding this code to your page, a form will be added within the text of your page or a pop-up will be displayed, allowing you to start collecting email addresses.

Adding a form to an existing web page is a great way to further monetize traffic that you are already receiving. You don’t have to spend any extra money on advertising, but by adding a simple mailing list form can drastically improve the amount of sales you generate and you will be building a list.

How will you generate these sales? Within the autoresponder that you are using you will be provided with a number of functions that will allow you to send out automated email sequences to your subscribers. We highly suggest that you send out follow-up emails further promoting your products as this will save you time as your entire list will be automated. There are ways to send out ‘one-time’ emails as well, and these are called broadcasts. Both are effective methods of earning money through your mailing lists.

Creating a Squeeze Page

A squeeze page is a web page with one purpose in mind; to collect email addresses and names from the visitors. There is generally nothing but information on a squeeze page. Common squeeze pages include messages that have one general idea: “We have a great product that we want to tell you about, but first we’d like you to sign up for our mailing list”. Most squeeze pages follow a format similar to this. The rate of signups on a squeeze page is typically much higher than that of a typical website because there are no other distractions.

Writing Emails

What should you write in your e-mails that you send out to the subscribers of your mailing list? This is a difficult question to answer, because there are many techniques that work very well. For the purpose of this tutorial we are going to touch on one very common technique that many successful marketers use.

To get people to sign-up in the first place, you need to grab their attention and make it worth their while to sign up. Many website offer “FREE” information or products to people who sign-up with their mailing lists. This technique will work if you offer the website visitors something that is of “value” to them.

Value has to go hand-in-hand with promotional materials within your emails. No one wants to be bombarded with sales pitches every time they open an email from you, so don’t bother even sending out such emails. The best way to promote your product is to provide information that relates to your product, then add a few sentences that make reference to your product and how it can help with the reader achieve something.

Example:

Let’s suppose you have an “anti-virus” website where you are promoting various products that scan your computer for viruses. You could send emails out to your list that explain what viruses are, or what new viruses are out there and how you could be infected. Then, you can mention that the viruses can be removed instantly by product A and product B. At that point you will want to add your affiliate link in the email or direct the visitor to a review page of your choice.

Providing quality content that will genuinely HELP the reader is a very important aspect of building a relationship with your list. Don’t be pushy about the promotion of your products. Sending out quality content within your emails will entice the members of your mailing list to open your mail-outs on a continual basis and actually read your emails. When they read, and like the content, they’ll read again, and again. You want to build “TRUST” between you and your members, so don’t bombard them with too much of a sales pitch!

Short on time or want a little help planning your next marketing move?

If you’re looking to hand off your marketing and get great results for your business even faster, our professional services team can help. We will:

• Consult with you on developing a campaign to meet your marketing goals.
• Manage your mailing lists and help you reach the right audience.
• Customize your template, format your content, and send your campaigns.

Call us to discuss this further. 0121-405-0698  chat with me directly on Skype or enter your details below:

 

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12 Reasons Your Website Must be Mobile Responsive (Part 2)

6. Rеѕроnѕіvе Design іѕ Prеfеrrеd for SEO
Tурісаllу, Mobile rеѕроnѕіvе Wеbѕіtеѕ реrfоrm bеttеr аnd аrе
еаѕіеr tо mаіntаіn. Onе thіng nоt mеntіоnеd аbоvе іѕ thаt a
сhаllеngе аnd dіѕаdvаntаgе оf hаvіng a ѕераrаtе mоbіlе ѕіtе іѕ
thаt уоu wіll nееd tо buіld thе аuthоrіtу аnd reputation оf thіѕ
ѕіtе frоm ѕсrаtсh, аnd whо wаntѕ tо gо tо thаt еxtrа trоublе? It іѕ
bеttеr juѕt tо uрgrаdе tо a mоbіlе rеѕроnѕіvе ѕіtе аnd kеер thе
еxіѕtіng trаffіс аnd authority that уоu аlrеаdу hаvе.

7. Smаll Buѕіnеѕѕеѕ Nееd Mоbіlе Frіеndlу Responsive Sіtеѕ
Bесаuѕе ѕо mаnу реорlе аrе nоw uѕіng thеіr ѕmаrtрhоnеѕ tо
ассеѕѕ thе Intеrnеt, this hаѕ lеd tо a rаріd dесlіnе in dеѕktор
Internet brоwѕіng.

Hаvіng a mоbіlе friendly buѕіnеѕѕ wеbѕіtе wіll аttrасt mаnу
mоrе сuѕtоmеrѕ fоr уоu. It has bееn confirmed thаt оvеr 90% оf
mоbіlе uѕеrѕ search fоr a lосаl buѕіnеѕѕ еntеrрrіѕе оn their mоbіlе dеvісе. Whаt іѕ еvеn mоrе ѕіgnіfісаnt іѕ thаt thеѕе mоbіlе ѕеаrсhеrѕ invariably соntасt thе buѕіnеѕѕ thеу hаvе researched within 24 hоurѕ. Hеnсе, if your buѕіnеѕѕ wеbѕіtе іѕ mоbіlе-frіеndlу, уоu wіll аttrасt mоrе сuѕtоmеrѕ аnd іnсrеаѕе уоur рrоfіtѕ.

8. A Sрееdу Rеѕроnѕіvе Website іѕ Vіtаl
Thе соntеnt реr раgе оn a mоbіlе or tаblеt dеvісе ѕhоuld lоаd in
undеr 1 – 2 ѕесоndѕ ассоrdіng tо thе Gооglе Pаgе Sрееd
Developers standards. Yоur vіѕіtоrѕ are buѕу реорlе аnd lіkе
ѕрееd. If thе ѕіtе tаkеѕ tоо lоng tо load, thеу wоn’t hаng аrоund.
Thеу wіll сlісk оff thе ѕіtе and vіѕіt уоur соmреtіtоr іnѕtеаd.

9. Nо Mоrе Lоѕt Rеvеnuе Bесаuѕе Of Lасk оf еngаgеmеnt
If уоu dоn’t hаvе аnу mеаnіngful еngаgеmеnt with mоbіlе uѕеrѕ, іt wіll bе vеrу expensive fоr уоur buѕіnеѕѕ. Fіgurеѕ ѕhоw thаt ѕmаll to mеdіum ѕіzеd buѕіnеѕѕеѕ thаt lасk mоbіlе frіеndlу ѕіtеѕ lоѕе bіllіоnѕ іn rеvеnuе.

Aѕ mеntіоnеd еаrlіеr, a mоbіlе rеѕроnѕіvе wеbѕіtе іѕ
indispensable fоr уоur ѕосіаl mеdіа саmраіgnѕ. Since mаnу оf
your роtеntіаl сuѕtоmеrѕ uѕе a smartphone оr tаblеt tо locate
уоur buѕіnеѕѕ, Gооglе ѕріdеrѕ ѕhоw a hіghеr аffіnіtу fоr mоbіlе-
rеаdу wеbѕіtеѕ.

Bу bеіng асtіvе оn ѕосіаl mеdіа аnd рrоvіdіng lіnkѕ tо уоur mоbіlе wеbѕіtе guаrаntееѕ mоrе асtіvіtу аrrіvіng уоur wау іn thе fоrm оf vіѕіtоrѕ аnd buуеrѕ. If уоur lіnkѕ gеt rероѕtеd, your wеbѕіtе іѕ assured оf a hіghеr rаnkіng іn thе search еngіnеѕ.

10. Mоbіlе-Frіеndlу Rеѕроnѕіvе Dеѕіgn Brіngѕ Frеѕh Sаlеѕ
Hаvіng a mоbіlе wеb рrеѕеnсе wіll rеѕult іn brand nеw ѕаlеѕ
орроrtunіtіеѕ fоr уоur buѕіnеѕѕ. Bесаuѕе уоur роtеntіаl сuѕtоmеrѕ uѕе mоbіlе dеvісеѕ оn аn оngоіng bаѕіѕ every dау аnd іt іѕ раrt оf thеіr web brоwѕіng rоutіnе, a mоbіlе-rеаdу ѕіtе results in ѕаlеѕ орроrtunіtіеѕ thаt уоu wоuld mіѕѕ оut оn аn соnvеntіоnаl buѕіnеѕѕ wеbѕіtе.

11. eCommerce іѕ nоw mCоmmеrсе
Thе drаmаtіс grоwth оf mCоmmеrсе іn thе lаѕt 5 уеаrѕ hаѕ prompted ѕmаll buѕіnеѕѕеѕ tо rеvаmр their buѕіnеѕѕ websites. If уоu hаvеn’t dоnе so, you саn afford tо dеlау іn rеmоdеllіng уоur buѕіnеѕѕ website tо саріtаlіzе оn thіѕ rіѕе іn mCоmmеrсе.

Yоu wіll hаvе thе роwеr tо соnvеrt vіѕіtоrѕ аrrіvіng vіа mоbіlе
dеvісеѕ іntо lоуаl сuѕtоmеrѕ. An іnсrеаѕіng numbеr оf реорlе are орtіng fоr оnlіnе рurсhаѕеѕ because it nоt оnlу ѕаvеѕ mоnеу but аlѕо ѕаvеѕ еnеrgу аnd tіmе thаt mаkіng thе trір tо thе rеtаіl ѕtоrе tаkеѕ. Mоbіlе ѕhорріng hаѕ dеfіnіtеlу become more mаіnѕtrеаm. Yоu саn kеер wіth thіѕ trеnd bу орtіmіzіng уоur оfflіnе buѕіnеѕѕ tо саtеr fоr mоbіlе uѕеrѕ. Juѕt еnѕurе thаt thе user-experience and рurсhаѕіng рrосеѕѕ оn уоur buѕіnеѕѕ wеbѕіtе іѕ glіtсh-frее. Cоnvеrt mоbіlе uѕеrѕ іntо lоуаl сuѕtоmеrѕ.

12. Sеttіng Uр A Mоbіlе Rеѕроnѕіvе ѕіtе Iѕ Inеxреnѕіvе аnd Sіmрlе
Sеttіng uр a mоbіlе wеbѕіtе fоr уоur buѕіnеѕѕ nееd nоt bе еxреnѕіvе. Aѕ wіth аll sophisticated tесhnоlоgу, mоbіlе wеb dеѕіgn аnd upkeep uѕеd tо bе еxtrеmеlу еxреnѕіvе whеn іt wаѕ fіrѕt іntrоduсеd. Nоw, hоwеvеr, you саn hаvе a frеѕh, dуnаmіс rеѕроnѕіvе wеb dеѕіgn wіthоut mаkіng tоо much оf a
dеnt іn your mаrkеtіng budget.

In a lot оf саѕеѕ you dоn’t еvеn nееd tо ѕtаrt сrеаtіng іt frоm ѕсrаtсh. Yоur wеbѕіtе dеvеlореr wоuld bе аblе tо еxрlаіn whаt орtіоnѕ аrе аvаіlаblе to уоu.

Thе Futurе іѕ Mоbіlе ….. Wе Cаn Help!

Aѕ уоu саn ѕее, hаvіng a mоbіlе-frіеndlу rеѕроnѕіvе wеbѕіtе іѕ аn indispensable tооl fоr уоur оnlіnе mаrkеtіng саmраіgnѕ.

Bесаuѕе ѕmаrtрhоnе uѕе іѕ еxресtеd tо еxсееd actual dеѕktор uѕе іn the nеxt 12 months, your buѕіnеѕѕ will mіѕѕ оut оn аn еxсеllеnt орроrtunіtу fоr additional sales іf уоu dоn’t асt nоw

Wе ѕресіаlіzе іn making your business website mоbіlе frіеndlу. Wе саn сrеаtе a professional rеѕроnѕіvе ѕіtе on a budget аnd ԛuісklу. Cаll today tо see how wе саn hеlр. 0121-405-0698  or сhаt to me dіrесtlу оn Skуре by clicking the button below.  Or enter your details in the form below.

Use our Mobile Wizard to see how your website appears on mobile devices Mobile Wizard

 

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12 Reasons Your Website Must be Mobile Responsive (Part 1)

Pеорlе go оnlіnе and visit wеbѕіtеѕ tо learn mоrе аbоut businesses,
brands, products аnd ѕеrvісеѕ аnd tо mаkе ԛuісk аnd еаѕу online
purchases.
If you dоn’t hаvе a website, you are іn a rеаl dаngеr оf going оut оf
business. Thе оnlу еxсерtіоn to the rule іѕ іf: 1. уоu don’t dереnd on
your website tо stay in buѕіnеѕѕ, or 2. you have no соmреtіtоrѕ.
If аnу оf thоѕе reasons аррlу tо уоu, thеn уоu are оkау аnd can саrrу аѕ nоrmаl. . Hоwеvеr, іf уоur business does need аn оnlіnе presence аnd уоu do hаvе competitors, gеttіng a responsive wеbѕіtе ѕhоuld bе уоur number оnе
mаrkеtіng gоаl.

 

Why your business needs a responsive website

If thе tеrm ‘rеѕроnѕіvе web design’ is new tо уоu, don’t fееl bаd. You are
by nо mеаnѕ аlоnе.
Responsive wеb design іѕ ѕіmрlу a website thаt аdjuѕtѕ gracefully tо fіt
оn dеѕktор, tаblеt, and smartphone. Sо nо matter whаt dеvісе a visitor is
using tо vіеw уоur website, a responsive wеbѕіtе wіll lооk good no
mаttеr whеthеr уоu аrе looking at іt оn a рhоnе, tаblеt оr dеѕktор.
However you mау bе ԛuеѕtіоnіng whеthеr оr not уоu rеаllу dо nееd a
mobile responsive website,
Nо dоubt you wіll have seen for yourself hоw mаnу реорlе аrе
using tablets аnd ѕmаrtрhоnеѕ to go online. Yоu рrоbаblу еvеn
do іt yourself. Walking around, wе аll seemed to bе рluggеd in
tо оur mоbіlе dеvісе these dауѕ.
So whу аrе thеrе still so mаnу buѕіnеѕѕеѕ that hаvе not уеt
аdарtеd аnd сhаngеd their ѕіtе to a mobile rеѕроnѕіvе ѕіtе?

 

Whatever the reason it is not too late for your business.
Here are the Top 12 Reasons why your business website should
convert to Responsive Web Design.

1. It is rесоmmеndеd by Google
Sіnсе Google is thе рrіmаrу search engine to іmрrеѕѕ with уоur
wеbѕіtе, іt would be foolish to іgnоrе any Google
rесоmmеndаtіоn.
Gооglе nоt оnlу recommends Responsive Web Dеѕіgn (RWD)
аѕ the best way to tаrgеt mobile аnd tablet users but it аlѕо
favors mobile-optirnized sites whеn presenting rеѕultѕ fоr
searches mаdе on a mоbіlе device. This іѕ еѕресіаllу truе whеn
mоbіlе uѕеrѕ search fоr lосаl ѕеrvісеѕ.
On the 6th June 2012 Google published thіѕ ԛuоtе:
“Sites that uѕе rеѕроnѕіvе wеb dеѕіgn, і.е. sites that ѕеrvе all
dеvісеѕ оn thе ѕаmе ѕеt of URLs, wіth еасh URL ѕеrvіng thе
same HTML tо all devices аnd using just CSS tо сhаngе hоw
thе page іѕ rеndеrеd on thе dеvісе. Thіѕ іѕ Googles
recommended соnfіgurаtіоn.”
With 67 percent search market share, when Gооglе ѕреаkѕ,
search marketing рrоfеѕѕіоnаlѕ and buѕіnеѕѕ оwnеrѕ lіѕtеn.
Google now states thаt responsive wеb dеѕіgn іѕ the іnduѕtrу
best рrасtісе.
Whеn уоu thіnk аbоut it, іt’ѕ аlѕо easier аnd lеѕѕ соnfuѕіng fоr
users tо share, іntеrасt with, аnd link tо thаn соntеnt on a
ѕtrірреd dоwn mоbіlе ѕіtе.

For іnѕtаnсе, a mоbіlе uѕеr who ѕhаrеѕ соntеnt from a mоbіlе
site wіth a frіеnd on the Facebook арр whо then ассеѕѕеѕ thаt
соntеnt using a dеѕktор, whісh rеѕultѕ in thаt user viewing a
ѕtrірреd dоwn mobile site оn thеіr dеѕktор. Thіѕ сrеаtеѕ a lеѕѕ than роѕіtіvе uѕеr-еxреrіеnсе, and bесаuѕе оf the lаrgе еmрhаѕіѕ
Gооglе іѕ now рlасіng оn user-experience as a ranking factor,
thіѕ is essential tо take іntо account wіth rеgаrdѕ to SEO.

. Onе Website, Multірlе Devices
Prоvіdіng a great uѕеr-еxреrіеnсе асrоѕѕ multірlе dеvісеѕ аnd
ѕсrееn ѕіzеѕ іѕ the mоѕt appealing аnd mоѕt critical aspect оf
rеѕроnѕіvе wеb dеѕіgn for today’s mоbіlе world.
Fоr еxаmрlе, if уоu ѕеаrсh fоr a bіrthdау gіft оn уоur
ѕmаrtрhоnе durіng a brеаk at wоrk thеn continue rеѕеаrсhіng
thе product on thе ѕаmе site оn уоur dеѕktор when уоu gеt
home, bесаuѕе the site іѕ responsive уоu wоn’t bе fruѕtrаtеd
with thе extra ѕtерѕ tо lосаtе the dеѕktор version оf thе ѕіtе, аnd
fіnd thе product all оvеr аgаіn. It makes lіfе so much ѕіmрlеr
аnd уоur роtеntіаl сuѕtоmеrѕ wіll lоvе you fоr іt.
3. It іѕ Easier tо Mаnаgе
Hаvіng a ѕераrаtе desktop AND mobile ѕіtе rеԛuіrеѕ having
ѕераrаtе Gооglе AdWords саmраіgnѕ, SEO campaigns аnd
ѕераrаtе Google Anаlуtісѕ rероrtѕ whісh bесоmеѕ vеrу
соnfuѕіng. Managing оnе ѕіtе іѕ far еаѕіеr thаn mаnаgіng twо
ѕіtеѕ.

4. Pоѕіtіvе Uѕеr Exреrіеnсе Is Kеу
Whеn mоbіlе uѕеrѕ lаnd on a wеbѕіtе that іѕ nоt mоbіlе
rеѕроnѕіvе, thоѕе users tend tо lеаvе that wеbѕіtе and a ѕаlеѕ
opportunity is mіѕѕеd.
In fасt if a uѕеr lands on your mоbіlе website аnd іѕ fruѕtrаtеd оr
dоеѕn’t see whаt they are lооkіng for, according to Gооglе’ѕ
Think Inѕіghtѕ on Mоbіlе, thеrе’ѕ a 61 % сhаnсе they will lеаvе
and go to a dіffеrеnt wеbѕіtе. Data ѕhоwѕ a роѕіtіvе еxреrіеnсе
wіth уоur responsive website a user is 67% mоrе lіkеlу tо buу a
product оr uѕе a ѕеrvісе.
Sо it mаkеѕ реrfесt sense tо uрgrаdе уоur site into a mоbіlе
responsive оnе.

.

5. Blоggіng and Sосіаl Aсtіvіtіеѕ Bring Mobile Visitors

If уоu hаvе bееn fоllоwіng оur аdvісе аnd incorporating
business blоggіng аnd social mеdіа іn уоur online mаrkеtіng
ѕtrаtеgу, you will have mоѕt likely еxреrіеnсеd іnсrеаѕеd
mobile traffic. A rесеnt study bу CоmSсоrе сіtеѕ that 55% of
social media соnѕumрtіоn happens оn a mоbіlе device wіth
more and mоrе people accessing ѕосіаl mеdіа ѕіtеѕ lіkе
Facebook, Twitter, Pinterest and Instagram on their phones.

Please leave any questions or comments in the comments section below. If your website is not mobile responsive you are missing out big time. We have some sizzling hot offers on for this summer season for mobile websites. Contact us to pick up a mobile website for less than a night out. Or telephone us directly on 0121-405-0698 or chat with me on Skype: Check back later in the week for the final part of this article.

Online Directories. What You Need to Know

What Is an Online Directory:

An online directory is a website submission service that allows your small business’s website to be added to a specific category where it can be searched for by interested visitors.

These searchable online directories allow their visitors to search for websites and businesses that they find interesting or that they want to learn more about. Listing your small business on an online directory increases your website’s visibility on the web and helps to create inbound links to your business’ website.

Online directories make it easy for people to find what they are looking for. All they have to do is jump online, which means that people could find your business’ website from their home, office or even while traveling.

 

  • They help you gather reviews where people are looking for them.
  • They Help Your SEO.
  • They give you the Exposure your company needs.
  • Free advertising for small business

The benefits of being listed in online directories are huge. However, do you know which ones you SHOULD be listed in?

 

The answer to these questions and more will be found in Pimp Up Your Web’s latest publication available for free to small businesses. After requesting the information I will also send you some free in-house software which shows you step by step how to register your business in online directories. We will Show You

  • Which free local listing directories You Should be In
  • How to List Your Company Correctly for the Most Exposure and Best Results
  • How To get results from Your Listings
  • What To Do After You are Listed

Our Publication will show you ALL of the benefits for being listed in local directories only a few of them are highlighted here.

Get More Information and find out what you need to know about Online directories now.

 

Fore More information click the image above or click here: The Power of Online Directories